Land Rover Blog entry submitted by Land Rover Geek on 17 Jan 2010
Cool old Range Rover Classic magazine advertisement "We Brake for fish" from Land Rover.
Not sure of the year or where published, if you know please let us know. Says:
"We brake for fish.
Would you like to experience a Range Rover under optimum conditions?
Just add water.
A Range Rover can wade through depths that would immobilize a mere car.
And provide the added traction of 4-wheel drive in a downpour.
What's all the more extraordinary, though, is that a Range Rover isn't a vehicle you'll want to save for a rainy day.
Because on a dry road, it handles like a road car. And on a test track, it surges along at roughly 100 mph.
It even surrounds you with all the comfort and luxury of a luxury car.
So why not call 1-800-FINE-4WD for the name of a dealer convenient to you?
While, at a cost somewhat above $30,000, a Range Rover is hardly inexpensive, it's well worth the price.
After all, when you buy one you're not simply buying an ordinary 4-wheel drive vehicle.
You're converting your money into a liquid asset."
Wish I could buy a brand new Range Rover for $30K! Ahh, nevertheless, pretty cool ad.
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That whole magazine ad campaign was wonderful, with lines like: "Make it to your cancelled flight" showing a Rover going down an unplowed snow covered road, and "This is a good distance for your kids to sit from the television" showing a Range Rover with a picnic setup somewhere in the red rock country of southern Utah.