Land Rover News submitted by Land Rover Geek on 31 Jan 2010
AMEInfo reports that:
Land Rover has reiterated its commitment to the Middle East by venturing into a new an untapped market: the northern region of Iraq also know as Kurdistan.
Appointing the esteemed Sardar Trading Agencies Ltd., the flagship company of Sardar Group, the largest privately owned automotive group in Iraq, as the exclusive Importer to represent the Land Rover brand; this venture marks the world renowned SUV manufacturers' first official entry in the region.
Whilst the appointment of Sardar Trading Agencies Ltd. will heighten Land Rover's market presence with premium sales and after sales service, and strong infrastructure, it will also tap into the potential of the luxury car segment in the northern region of Iraq.
As part of its commitment to the brand, Sardar Group has invested into a new state-of the-art facility for Land Rover vehicles. The 2,400 m² showroom and 1,700 m² fully equipped after-sales centre is located on Golan Street in the city of Erbil.
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