"Being Henry" is an interactive video experience - from Land Rover - to promote the new Range Rover Evoque.  It is a video and game at the same time -- you watch -- and you make choices that affect the outcome of the story. The game is called "Being Henry" -- you play the character of Henry, a workaday kind of average guy who's out for a stroll on a sunny Los Angeles day. On his walk, he reaches a corner: will he go left, or will he step into the diner across the street? You decide. And, as you might expect, no matter which route you choose, things will spiral dangerously, hilariously out of control.

Play it here: http://www.helloevoque.com/beinghenry/

and you can see the trailer below.

Land Rover's traveling around the world, sounded like a great TV show to me.  And it was. Highly recommended!

This is a 2 DVD set that covers the first season of the television show.    Read more »

Land Rover recently produced an excellent claymation style commercial to promote the new 2011 Land Rover Freelander 2.  See it here: Claymation Commercial for the 2011 Land Rover Freelander 2.

In this post we present to you another related video that Land Rover had made.  It is a "Making Of" video that shows the designers in action and gives details about how they did it.  It included a team of 44 people and they used approximately two tons of modeling clay.  Check it out:

Land Rover recently produced an excellent claymation style commercial to promote the new 2011 Land Rover Freelander 2.  See it here: Claymation Commercial for the 2011 Land Rover Freelander 2.

In this post we present to you another related video that Land Rover had made.  It is a "Making Of" video with an interview of Clay, the driver in the previously mentioned Freelander 2 commercial.  Read more »

 Steel rationing.  That is what we owe the existence of Land Rover to.  Post-war steel rationing.

In 1945 World War II was over and the British were rebuilding.  With huge overseas debts to repay, the British government took on the slogan "Export or Die."  Steel stocks were rationed, and those car makers who could guarantee a high percentage of exports were the ones who would get the limited sheet steel supplies.

Rover Car Company early Viking marqueRover Car Company was a successful British car maker, with an excellent reputation since at least the mid 1930's. Unfortunately, or fortunately, depending on how you look at it, their track record for exports was not good - they were successful at selling cars locally but had no experience with exporting. This meant they would not be able to get enough sheet steel to keep their factory at Solihull going if they simply proceeded with producing the same Rover cars they had in the past.  They needed something new - a stop-gap - either a vehicle for which they could be sure of being able to reliably and consistently export, or else one that did not use much sheet steel, or really both. What to do?

Video tour of the 2004 Land Rover Freelander.  Nice, long, but the videographer moves about and zooms a lot, so ya might get a bit dizzy...

A pretty basic review of the Land Rover LR2 from Car and Driver magazine.